Thinking of Buying or Selling Your Agency ?



  Buying or selling an insurance entity is not easy. But help is on the way!

 In his best selling ( and very readable ) book, industry  insider Jeff Arnold leads you through many different deal scenarios.
In the end, you’ll close the book understanding:

The Right Way to Buy An Agency

The Best Way to Sell Your Agency

A Must - Have book for today' s buyers and sellers !

 Jeff has been involved in over 60 transactions of buying and selling both agencies and Insurance companies.

Renowned for his expertise in mergers and acquisitions,  ( he pioneered new " deep diving " due diligence standards)

Jeff has managed deals for a few hundred thousand to more than one hundred million dollars.

His best selling book, The Art of the Insurance Deal is full of lessons learned.

Hi! I'm Jeff Arnold

I am originally from a small town in Western Kentucky (much smaller than you are thinking).

My family was a combination of Preachers, Farmers, and Career Military with a sprinkling of some new kind of thing called Entrepreneurs.

 I am currently married to Laura Lee Arnold and ”YES, I Over Married” as she is much smarter than I. She is a stay-at-home Mom (toughest job ever) and we have four children ranging in age from 25 to 11.


The Art of the Insurance Deal is a must have book for todays buyers and sellers.

Combining revealing anecdotes with a wealth of information Jeff tackles the following:

  • ​Agency Valuation Metrics
  • ​ The impact of technology on modern-day insurance operations.
  • ​​The right way to get an honest marketplace assessment.
  • ​​How much you pay vs how much the seller is willing to sell for "is the actual value of any agency".
  • ​The intricacies of valuing niche agencies
  • ​Many other aspects of what Jeff calls the " sexiest business in the world"


Jeff Arnold tackles all the many different ways to acquire and sell agencies.

In an industry presently experiencing a mass exodus of retiring agency owners, combined with an influx of well funded insurtech's, Jeff explains painful lessons learned during his 30 years of buying insurance firms.

He is the perfect guide to walk potential buyers or sellers through the arcane, often bewildering process of agency acquisitions.

In the end - you will close the book understanding how to buy and sell insurance agencies.

Just A Few Of The Book's 5-Star Amazon Reviews...

This book is fantastic for a wide audience. This is an easy book to read through, and an even easier book to skim through. The writing is clear and concise in a conversational tone, never lecturing. The layout is super easy to follow with short pieces and clear subheadings. The editing is superb. While there aren’t any clarifying pictures, there isn’t any confusion because the author is able to teach and demonstrate all the information in a conversational style.
~ Rachel Roy
This book is extremely informative. It breaks down everything thoroughly, in a way readers can really understand. The author goes over everything in detail, as well as things many people don't really think about on a day to day basis. I learned a great deal from this book. I highly recommend it!
~ Verified Amazon Customer
The Art of the Insurance Deal was a very interesting read. I was expecting more of a how-to book, but instead, this is a well-told story about the author's own experience in the insurance field. It’s not a step by step guide, instead, the extremely valuable information is littered throughout. You get educated in many aspects of the insurance business along with buying and selling your company.

~ Ed Malaker

The author, Jeff Arnold, is a longtime insurance agency professional who speaks humbly and honestly about buying and selling agencies. With short chapters and simple concepts, even those not involved in insurance can follow along.

He overviews the history of insurance industry and provides detailed tips on how to buy or sell an agency. Agency owners will benefit from reading this book.
~ Kaitlyn

Copyright 2020 - Jeff Arnold - Infusing Technology into the Insurance Industry